Why La Bonne Brosse Hairbrushes Define Luxury Beauty

Sure, I’ve learned a lot of very helpful scientific information throughout my many years as a beauty editor, but a skill that can’t be taught? My ability to spot a future cult product before anyone else even knows its name. And when I was first introduced to luxury French hairbrush brand La Bonne Brosse back in 2022, I knew it was only a matter of time before the brushes became beauty’s most wanted products. And now, nearly three years later, their time has come.

While everyone is busy shopping for new charms to add onto their handbags, I’ve spotted something far more interesting going on. It’s actually to do with what is inside the handbags of fashion’s coolest. Yes, every chic fashion person I follow on Instagram appears to be carrying a new beauty product in their Birkin/Margaux/ Kelly/Le 5 à 7 tote—a La Bonne Brosse hairbrush.

So what exactly makes La Bonne Brosse hairbrushes so enviable, I hear you ask? Well, it’s sort of everything about them. Most obviously, it’s their undeniably beautiful exterior. The fact that every brush is available in an array of colours, combined with their slightly retro but simultaneously modern twisted design, means it would be a beauty crime to suggest a La Bonne Brosse hairbrush isn’t a total work of art.

Forget about investing in expensive hot brushes and hair stylers. Investing in a super luxurious hair product that you use at least once a day is the ultimate show of self-care in 2025. Because no, at £142 a pop, a La Bonne Brosse hairbrush isn’t cheap, but it’s so much more than just the latest beauty status symbol. This is not an all style, no substance situation.

You see, the real joy of a La Bonne Brosse hairbrush is in the experience of using it. Each brush is crafted in a way that feels considered and tailored to your wants and needs. As the art of luxury hairbrush making (which was founded in Royal roots) started to die out in France at some point in the 20th Century as cheap plastics became more readily available, hairbrushes went from becoming life-long treasures to cheap throw-aways almost immediately. And the introduction of cheap, plastic bristles has totally changed the ritual of hair brushing. What was once a moment of self-care, reflection and personal hygiene (it distributes nourishing scalp oils to your strands, don’t you know?) soon became something rushed and, by some, even loathed.