It’s not every day that I willingly spend money on beauty products. That is, until Amazon Prime Day rolls around.
As a beauty editor, my desk is consistently stacked high with boxes of products vying for a chance to be tried and praised, but few things beat the tubes and jars I’ve trusted for years. Because I’m a bit spoiled by free products, I find it hard to splash out on my favorites when I’m running low—but when they’re slashed by as much as 50% during Prime Day, which runs from July 8 to 11, I’ll never hesitate to hit purchase.
To access these steep discounts while they last, you’ll need to sign up for an Amazon Prime membership, which is free for 30 days before charging a monthly fee. From there, you can reap the benefits of on-sale luxury and drugstore beauty, along with the fashion must-haves, home décor findings, and more that Who What Wear editors have meticulously selected.
Below, the Amazon beauty products that I buy on repeat (starting at just $4!) from brands such as Kiehl’s, Laneige, Supergoop!, and more—plus a few big-ticket items I’d recommend snagging now that they’re on sale.
Editor-Approved Beauty Deals Under $30
Dr.Althea
345 Relief Cream Daily Face Moisturizer
Of all the facial moisturizers I own, I never travel anywhere without the Dr.Althea 345 Relief Cream. I love this soothing cream for its niacinamide-forward formula, which helps quell my rosacea-induced redness, while hyaluronic acid and ceramides help hydrate the skin and lock in moisture. Plus, its squeeze-tube bottle makes it easily portable, which is why I never hesitate to hit buy when I spot it on sale.
Wonderskin
Wonder Blading Lip Stain Peel Off Masque
I, along with the rest of the Who What Wear beauty team, fell in love with this best-selling viral lip stain from Amazon this year: the Wonderskin Wonder Blading Lip Stain that sent TikTok into a tizzy. All you do is let the dark formula sit for 10 to 30 seconds like a mask (I like to apply it like lip liner) before wiping it off with a damp towel for a tint that lasts for hours.
Hero Cosmetics
Mighty Patch
Speaking of peeling things off, there’s never been a better time to stock up on Hero’s original pimple patches than while they’re on sale for just $10. These hydrocolloid stickers work overnight to zap zits and whiteheads after just one use—no picking or popping necessary. I keep these patches in my medicine cabinet and pack a sheet in every carry-on for the inevitable travel-induced breakouts.
Nécessaire
The Body Wash
Crowned one of our very favorite bodywashes this year, the Nécessaire The Body Wash is a necessity (get it?) for several reasons. It’s made with a vitamin-rich formula that supports hydration, even skin tones, and smoother texture, and its gentle scent doesn’t bother any of our beauty editors—even those of us with sensitive skin. Now, you can nab any scent for just $21.
Briogeo
Style + Treat Yuzu + Plum Oil Sleek Stick
I, along with everyone else who favors a bad-hair-day updo, have a lot of love for the sleek, slicked-back bun. However, there were always stray hairs and breakage poking up at my hairline—that is until the Briogeo Sleek Stick came into my life. While other wax sticks at Amazon would take multiple washes to actually get out of my hair, this non-greasy, never-damaging wax offers a smooth, glossy finish that makes my strands feel soft and washes like a breeze, no scrubbing required. Oh, and did I mention it’s a Who What Wear Beauty Award winner?
Supergoop!
Glowscreen SPF 40
I likely need not introduce you to the Supergoop! Glowscreen, but I do need to inform you that it’s on sale and ripe for the taking. This radiant, tone-evening sunscreen offers a lit-from-within glow while smoothing your skin into a filter-like veil; its formula is pumped full of SPF 40 and hyaluronic acid for an extra dose of protection. It’s not only a favorite tinted sunscreen, but it’s a top-notch makeup primer, too.
Essence
Lash Princess False Lash Effect Mascara
The Lash Princess False Lash Effect Mascara from Essence was already a steal at just $5 full-price, but at its Prime Day rate, buying a tube almost feels illegal. My fellow beauty editors have waxed poetic about this inexpensive formula for its impressive lengthening and curl-preserving powers, and I’ve personally bought this tube twice in the past year. No really, you need it.
Shop More Editor Recommendations
L’Oréal Paris
True Match Lumi Glotion
I’ve gone through so many tubes.
Wavytalk
Thermal 1.5-Inch Brush
Get a bouncy, ’90s blowout at home.
Laneige
Glaze Craze Tinted Lip Serum
Swap lip gloss for this nourishing serum this summer.
Medicube
Zero Pore Pads 2.0
Take advantage of these pore-minimizing toner pads while they’re 52% off.
Lilly Lashes
3D Undercover Kit
One of my favorite lash brands is seeing deals up to 50% off when you apply the Prime Day coupon.
Cyklar
Nutrient Rich Body Cream
Elevate your bodycare routine on a budget.
Moroccanoil
Luminous Hairspray Strong
IT Cosmetics
CC+ Cream Illumination Full-Coverage Foundation With SPF 50
Luminous, even skin with SPF 50? Sign me up.
Editor-Approved Beauty Deals Under $250
While I don’t necessarily buy these bigger-ticket items “on repeat,” they’re worth nabbing now that they’re seeing significant sales.
Phlur
Tangerine Boy Eau de Parfum
We meticulously chose the very best perfumes on the market, and this citrus scent was a favorite amongst us all—and the perfect one to hit Amazon’s sale rack before the height of summer. Its unisex, warm yet bold scent is a tantalizing mix of lemon, ginger, tangerine, and amber, and each spritz makes you want to come back and bask in its scent again. If I had to stock up on a beach-ready scent, this would be it.
Hot Tools
24K Gold 1.5-Inch Curling Iron
One of our favorite curling irons is this 1.5-inch barrel from Hot Tools, which we praised for its easy-to-use design and budget-friendly price, which just dropped even lower now that it’s on sale for Prime Day. I prefer this midsize barrel for those loose, beachy waves that we all adore in the summer, but it’s on sale in a variety of other barrel sizes as well.
Armani Beauty
Acqua di Gioia Eau de Parfum
Armani’s Acqua di Gioia perfume is classic for a reason. An alluring mix of Italian lemon, muddled mint, jasmine, and cedarwood forms this summer-in-a-bottle scent that feels all too perfect for your Euro summer plans.
Foreo
Bear 2 Advanced Toning Microcurrent Facial Device
It’s rare to see something so trendy and expensive with such a discount during Prime Day, but my fingers promptly stopped scrolling when I came across this microcurrent device from Foreo. This non-invasive device includes four microcurrent levels, three sculpting and contouring modes, and five massage patterns to improve circulation and de-puff the face. Oh, and did I mention that it’s 45% off right now?
Shark
FlexStyle Powerful Drying System
I personally have put so many friends and family member onto the Shark FlexStyle because I can’t get enough, and I’m a tad jealous that you get to snag yours on sale. This five-in-one hair dryer can curl, straighten, and diffuse your hair with its six specialized attachments, each easy to snap on and off for simple styling—and for a limited time, it’s at the lowest price of the year.
Dr. Dennis Gross Skincare
30-ct. Alpha Beta Universal Daily Peel
Ever since becoming a fan of Dr. Dennis Gross’s tanning wipes, I’ve also turned my attention to the brand’s tone- and texture-evening versions. Basically a chemical peel in a wipe, these facial sheets are infused with glycolic, lactic, and malic acids, plus retinol and resveratrol to minimize the appearance of wrinkles, improve cell turnover, and hydrate the skin tone.
Solawave
4-in-1 Red Light Therapy Facial Wand
If you haven’t yet jumped on the Solawave bandwagon, there’s no better time to start than while it’s 30% off. Though I was once a red light therapy skeptic, this skincare wand has officially changed my tune—boosting my skin’s radiance and targeting inflammation and blemishes when they arise. Even Sydney Sweeney has used this handy little tool to achieve calm and smooth skin.
Shop More Editor Recommendations
Kiehl’s
Ultra Facial Cream
I buy this facial moisturizer on repeat, so having a refill saves both time and money.
NuFace
Mini+ Microcurrent Facial Device Kit
I’m a personal fan of this jaw- and cheekbone-snatching device.
Medicube
Age-R Booster Pro Pink
Who doesn’t want glass skin?
Ghd
Platinum+ Styler 1-in. Smart Flat Iron
Achieve your best straight hairstyles yet with this smart flat iron.
St. Tropez
Self Tan Express Mousse
I trust this easy self-tanning mousse for days when I’m short on time but still want a sun-kissed bronze.
Lancôme
Rénergie H.P.N 300-Peptide Face Cream With SPF 25
This firming, tone-evening, and deeply hydrating moisturizer is on the pricey side, so a 30%-off deal is a welcome one.
Estée Lauder
Advanced Night Repair Eye Supercharged Gel-Cream
Snag this under eye–brightening cream while it’s 30% off.
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