Truth

Index Ventures’ Jahanvi Sardana shares the truth about TAM and what founders should focus on instead

admin2 days ago07 mins

Early-stage founders just can’t get away from TAM — the concept of having a total addressable market for their startup to disrupt and conquer. But Index Ventures partner Jahanvi Sardana has a reminder for all those founders worried about finding TAM for their product or service: Many startups have emerged from markets that, at the…

The Truth About TikTok’s Biggest Trend, the Caveman Method

admin2 months ago012 mins

I know what we’re all thinking. Sometimes, TikTok users can take it a hair too far, right? From sunscreen contouring to using household items as skincare, we’ve seen our fair share of trends on the platform that never should have seen the light of day. However, there are exceptions to every rule. Lately, I’ve seen…