The Only 6 Gen Z Summer Trends You Should Care About

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear’s own Gen Z editors. Expect a download on the upcoming class of tastemakers, emerging designers, and shopping and style choices straight from the generation setting the trends. Summer fashion always feels like a…

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The Top 7 Trends Londoners Are Embracing This Summer

I’ll admit, typically when summer rolls around, knowing about the latest trends are not high on my list of priorities. As someone who gravitates towards the knitwear and jeans outfits of colder months, my number one thought once the temperatures rise is how to stay cool and comfortable in sticky city summers—and still be prepared…

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