Amazon Prime Day 2025 is officially here. If you’re an Amazon fan, this is the biggest shopping event of the year. This year’s Prime Day shopping frenzy is lasting a full four days. Shop amazing deals for deeply discounted prices starting now through July 11th. At Who What Wear, we’re here to make your shopping…
We’ve finally reached the point of the year when the summer holiday countdown is underway, meaning the following things are imminent: sandy toes, basket bags and an excellent holiday capsule wardrobe. And second to deciphering how to condense your favourite summer holiday outfits into flight-approved luggage comes the complex question of swimwear. Between impenetrable size…
I just got back from Paraiso’s Miami Swim Week, and naturally, the first thing I started doing was observing the themes emerging across the runways. I couldn’t help but immediately notice all of the trends unfolding in real time as the models walked—from polka dots to beads. Aside from a little bit of laying out…
It’s official: the countdown to holidays is on. With a few European trips and long weekends along the British coastline in my calendar, my attention is completely set on summer dressing. Most of my wardrobe has already come together, with an array of linen pieces and floaty dresses to see me through, and now to…
Few things in life are superior to a tranquil summer day spent lounging by the sea. It’s hard not to find everything about the experience utterly sublime—from hearing waves crashing in the background to watching the sunlight dance across your skin to slowly flipping through a good book to even spotting a few elegant swimwear…
Rarely (let’s be real, if ever) do I feel like a supermodel when I’m sitting poolside in a bikini. But, if I wanted to have a model moment, I would definitely opt for a Calzedonia suit that’s been co-signed by some of my favorites—notably, Kendall Jenner, Irina Shaynk, and Amelia Gray, who styled Calzedonia’s newest…
