The typical online checkout experience has become bloated with friction. And while more companies are building solutions around online checkout, few are rethinking it from scratch. One such company is OneText, which is building what it calls a “text-to-buy network,” that lets shoppers complete purchases via text message. The company, founded by former PayPal employees,…
Amazon Prime Day can feel like a whirlwind—thousands of pages, limited-time lightning deals, and more “add to cart” moments than anyone has time for. So I did what any fashion editor would do: I scrolled, filtered, and combed my way through the chaos to bring you a curated list of fashion finds that are actually…
(Image credit: @anna_laplaca) Hey everyone. I’m the shopping director here at Who What Wear and I create daily edits to inspire your shopping needs. Fun fact, it’s Amazon Prime Day (July 8 through July 11—yes, 4 days this year). I rounded up the best fashion and beauty items already, but I thought I’d create another…
Sure, I might work in fashion, but my summer wardrobe is as pared-back as it gets—and that’s exactly how I like it. When the temperatures rise, I have little patience for overthinking outfits. Instead, I rely on a handful of effortless styling formulas that guarantee I’ll leave the house feeling polished with minimal effort. One…
It seems everything is labeled “high-protein” these days. Snack aisles are packed with an overwhelming selection of protein-rich shakes, bars, pastas, and even ice cream, making it hard to determine which high-protein products are actually good for you. Keep reading to learn what dietitians think you should look for when shopping for protein-packed snacks. Plus,…
Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items. Call me crazy all you want for already starting to build my fall wardrobe, but anyone who’s attempted to do so starting in actual autumn knows 1.) how stressful it can be and…
Summer is in full swing, and nothing gets me in a joyful summer mood quite like shopping for cool, fresh, and fashion-forward warm-weather pieces. It’s my job as Who What Wear’s associate shopping director to seek out all the chicest, of-the-moment pieces on the internet that are worthy of your wallet, and I’m particularly jazzed…
I’m currently sitting next to my air conditioner during a heat wave in New York City. It’s 96° outside right now, tomorrow’s forecast has a high off 99°, and the only reasonable dress code feels like “as little as possible.” Today, I’m wearing a full white outfit made up of a Hanes boys’ tank and…
If you’re planning to travel to Europe this summer but haven’t made any reservations yet, time is running out. For those not flying overseas, I’m right there with you. The fear of missing out might already be creeping in after seeing pictures of Kate Hudson in Greece and Sofia Richie Grainge in the French Riviera….
Dear reader, it’s true! Summer is officially here (well, it truly will be when the solstice takes place on 21 June, the longest day of the year), and I for one am so ready to get dressed accordingly. The weather is heating up, the sun is almost at its highest, and a sizzling holiday, or…
