Phlur is one of my all-time favorite fragrance brands. I love its minimalist aesthetic. I love its emphasis on storytelling through scent. Most of all, I love the products themselves—the diverse collection of perfumes and body mists. While I could discuss Phlur’s fragrance portfolio for hours (actually, I already have), the brand’s newest perfume has…
Of all the beauty professions you could dip your toes into, perfumery is arguably one of the most artisanal and elite in the biz. Master “noses”—whose entire career is dedicated to creating and evaluating olfactory blends—are often handpicked from prestigious (usually French) perfumery institutes, and there are thought to be fewer than 500 in the…
Trans and nonbinary people are sick of having to explain to you who they are. They’ve spent their lives doing it—defending their identities from schoolyard bullies and the American government, all within the first fractions of their lifetimes. On the inauguration day of Donald Trump’s second term as president of the United States, the White…
(Image credit: ‘Ôrəbella) ‘Ôrəbella is unlike other fragrance brands because it has supermodel and activist Bella Hadid behind it and doesn’t simply sell perfume—it sells a combination of fine fragrance notes and aromatherapy essential oils that are expertly crafted to elevate and inspire the wearer. Think a better mood and a stronger aura. The brand…
As a perfume-obsessed beauty editor, I love nothing more than when an unexpected scent starts trending. Of course, I’ll always love the comforting richness of the best vanilla perfumes or the lightness that comes from a soft white floral scent, however, there’s something forever exciting about coming across a fragrance that smells unlike anything you’ve…
(Image credit: @kaitlyn_mclintock) My fellow beauty editors and I are a passionate bunch. We’re constantly swapping opinions and sharing recommendations about specific products in our group chat. While no beauty product is safe from our scrutiny, there is one category that creates more intense conversation than all others—fragrance. We love fragrance, and some of us…
Being a beauty director who is famed for not mincing her words, I’m going to come right out and say that Amouage Guidance is about to knock every other “buzzy” and “viral” perfume off their pedestals. And before you zone out on me, I want to say that I get it—it’s hard to keep up…
I have a theory that anyone who’s really into fashion is also secretly really into fragrance. If you care enough about the texture of your linen or the cut of your blazer, you probably also have opinions about what sandalwood note feels more “evening” versus “editorial.” I’ve never been the kind of person who wears…
Ever find yourself dreaming of summer in the South of France, slathering yourself in sun cream and drinking the most expensive rosé on the menu? While it might seem unattainable, I know a perfume that will make it seem as if you regularly spend your weekends in beach clubs in St Tropez. Let me introduce…
