My favorite fragrances are the ones that transport me to another time and place, whether real or imagined. It could be a summer house on the breezy New England coast, a luxurious all-inclusive resort in South America, or a cozy bakery straight out of my favorite rom-com. There’s something so fanciful and dreamy about a…
As a beauty editor, I’ve tried a tonne of hair tools. From GHD hair straighteners to the Dyson Airwrap, there isn’t a hair multi-styler, hairdryer or hot brush out there that hasn’t met my lengths. But even with a whole wardrobe of styling tools at my disposal, I hadn’t yet found a curling wand that…
I can count the number of skincare brands I wholeheartedly trust on one hand and Medik8 is one of them. The C-Tetra serum unlocked a glow I didn’t know was possible, while the Crystal Retinal Serum is highly acclaimed amongst skincare experts and editors alike. I’ve been using both in my routine lately but felt…
For the longest time, shimmery blushers felt like a risky move—too sparkly, too frosty, too easy to accentuate texture in all the wrong ways. But the new generation of glow-infused blushers is changing the game—and it only makes sense, since head-to-toe glow really is the order of the day in 2025. Think soft-focus radiance, lit-from-within…
Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that’s taken social media by storm. Then the beauty team will take the winning pick for a spin and share their reviews—pictures included. Over the years, “chronically online” has been added to the long…
Whenever icons like Victoria Beckham and Margot Robbie say they love a product or brand on social media, I sit up and listen—full stop. If you’re on the same page, you’ll want to hear about this New Zealand-native brand. Emma Lewisham and her eponymous skincare line have quietly garnered the attention of celebs and editors…
If you’ve been reading the Who What Wear beauty pages for a while, you’ll know that despite being a beauty director, I really speak for the masses when it comes to my relationship with makeup. I don’t particularly love applying it, and I want my finished look to be natural-looking and almost undetectable. And when…
As a beauty editor, I’m open to trying anything and everything. From the latest skincare brands and hair trends to advanced facial treatments like radio frequency microneedling, I’m game. But one thing I’ve never been convinced to try, however, is natural deodorant. Many of us are extremely loyal to our deodorants and antiperspirants in our…
We’ve all been there—you spend your morning makeup routine buffing and blending your way to a flawless base, only to find that, come 3PM, your makeup has either A) caked up and settled into your pores, fine lines and dry patches or B) slipped and faded away entirely. The hard truth is that sometimes even…
I’m a bodycare-obsessed editor who collects washes, serums, lotions, and oils the way Carrie Bradshaw collects shoes. My routine isn’t perfect, but it’s pretty robust. I use a superbly moisturizing combo of body lotion and oil after I shower. I undergo a deep exfoliation ritual once a week. I make sure to wear sunscreen whenever…
