revenue

Weekly subscriptions dominate iOS app revenue, report finds

admin2 weeks ago05 mins

Weekly subscriptions have now become one of the most popular ways iOS apps are earning revenue, with these plans contributing 46% to the bottom line, according to a new report by app revenue management platform Adapty. The study, which observed $1.9 billion in revenue across more than 11,000 apps, noted that weekly plans have grown…

As AI kills search traffic, Google launches Offerwall to boost publisher revenue

admin1 month ago06 mins

Google’s AI search features are killing traffic to publishers, so now the company is proposing a possible solution. On Thursday, the tech giant officially launched Offerwall, a new tool that allows publishers to generate revenue beyond the more traffic-dependent options, like ads. Offerwall lets publishers give their sites’ readers a variety of ways to access…

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Saroj Mhr

Weekly subscriptions dominate iOS app revenue, report finds

As AI kills search traffic, Google launches Offerwall to boost publisher revenue

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