referrals

AI referrals to top websites were up 357% year-over-year in June, reaching 1.13B

admin2 days ago05 mins

AI referrals to websites still have a way to go to catch up to the traffic that Google Search provides, but they’re growing quickly. According to new data from market intelligence provider Similarweb, AI platforms in June generated over 1.13 billion referrals to the top 1,000 websites globally, a figure that’s up 357% since June…

ChatGPT referrals to news sites are growing, but not enough to offset search declines

admin4 weeks ago06 mins

Referrals from ChatGPT to news publishers are growing, but not enough to counter the decline in clicks resulting from users increasingly getting their news directly from AI or AI-powered search results, according to a report from digital market intelligence company Similarweb. Since the launch of Google’s AI Overviews in May 2024, the firm found that…