Amazon’s Prime Day, which leads to an overall boost to U.S. e-commerce thanks to competitive sales, saw a significant increase in retail traffic driven by generative AI products, including chatbots and browsers. According to a post-Prime Day analysis by Adobe Analytics, gen AI traffic to U.S. retail sites increased by 3,300% year-over-year — which was…
Amazon Prime Day can feel like the ultimate shopping event—a whirlwind of deals, excitement, and, sometimes, serious FOMO if you aren’t glued to your phone, shopping away. Beyond the buzz and endless scroll this Prime Day, what are the real must-haves you can’t truly live without? To cut through the noise, we asked our fashion…
When the clock strikes midnight, Amazon Prime Day is officially over. But don’t fear; your Prime Day fairy godmother is here, ready to work her magic to find you the best last-minute Amazon Prime Day deals. (Spoiler: It’s me.) For all my cyber-sale procrastinators, I’ve rounded up 54 of the best last-minute Amazon Prime Day…
Let me mention this right from the start so you can’t say I didn’t tell you: the Amazon Prime Day sale ends today. When it comes to personally shopping it, there’s one category I always get the most excited about—and it’s beauty products. It feels like the perfect time to make purchases I’ve been on…
Amazon’s Prime Day Sale is officially underway. Yes, Amazon’s biggest sales event of is here, and this year you can score amazing Prime Day deals through July 11th. Here at Who What Wear, we’ve sifted through hundreds of deals and found the best of the best. As for standout product categories, there’s been a slew…
I have a confession: I’ve tested dozens of fragrances during my time as a beauty editor and still don’t have a signature scent. And if I’m being extra honest, I find it difficult to find perfumes I actually like and want to wear on a daily basis. I usually stick to body mists, with my…
With bright sunshine and high-temperature days, summer is in full swing. Already, we’ve found our summer capsule wardrobes working hard to navigate the influx of heatwaves and sudden showers, and if you’re like me, you may have already found a few gaps where staple pieces should be. Lucky for us, there are still a few…
It’s official: Amazon Prime Day 2025 is in full swing. In case you haven’t heard, Prime Day runs from July 8 to 11. It’s the first time the blowout sales event will last four whole days. This just means more opportunities to score big on the most amazing fashion deals, beauty deals, and more. Amazon…
Whenever we’re asked what we do for a living as beauty editors, the easiest way to describe it is that the job consists of combing through hundreds (if not thousands) of products to discover the ones that deserve our attention. So, once Amazon Prime Day rolls back around each summer, it never fails to set…
There is no denying that being a professional shopper has given me the skill of being able to find standout gems in the endless selection on Amazon. This has been incredibly helpful with the official start of Amazon Prime Day, especially in the fashion, beauty, and home departments. To help you take advantage of the…
