10 Fashion Items to Buy in June

Welcome to 10 Things to Buy, a monthly shopping list that helps you shop smarter by focusing on the 10 key items to add to your cart that month if your wardrobe is in need of a boost. As a Who What Wear editor for the past 11 years, I’ve spent many hours advising people…

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5 Summer Items All the Cool Japanese Girls Live In

If you’ve ever experienced a summer in Tokyo, you know it’s not just hot—it’s humid, sticky, and absolutely relentless. The kind of weather that makes you question every outfit choice the second you step outside. As someone who used to live in the Japanese capital, I would instantly dissuade my friends from trying to visit…

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The 23 Best Items at Gap for Summer 2025

Over the weekend, I walked into the Gap store on Fifth Avenue in NYC and was left speechless. I immediately texted all my friends to tell them they had to check it out for themselves, whether in person or online. The brand’s latest drop, featuring the new Gap x Dôen collaboration, was filled with designer-passing…

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