5 Nostalgic It Buys OG Fashion Girls Still Own

My motto when it comes to fashion is “What goes around always comes back around.” Practically every trend finds a way to resurface—even the ones once considered wildly offensive (think a dress with jeans). While trends come and go and It buys have their season, there are a select number of items that come back…

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The 9 Best Scandi Fashion Brands, According to an Editor

A little further north of the classic fashion capitals lies a region equally worthy of praise and recognition—Scandinavia. Referring to the peninsula home to Sweden, Denmark and Norway, this corner of the globe is internationally revered for the way its inhabitants approach dressing with an unabashed sense of optimism. Always laden with an abundance of…

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New England Fall Fashion Trend for 2025

Fall fashion has a grounding effect, encouraging you to look inward. It features warm wool coats, heavy denim, cashmere knits, and sturdy boots that offer both physical and emotional stability. This feeling of being grounded can be especially vital if you reside in a city dominated by concrete, sirens, and scarce greenery. In such environments,…

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2025 Fall Fashion Shopping Guide

Welcome to The Who What Wear Podcast. Think of it as your direct line to the designers, stylists, beauty experts, editors, and tastemakers who are shaping the fashion-and-beauty world. Subscribe to The Who What Wear Podcast on Apple Podcasts and Spotify. As summer winds down, it’s time to put away those summer dresses and micro…

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