Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear’s own Gen Z editors. Expect a download on the upcoming class of tastemakers, emerging designers, and shopping and style choices straight from the generation setting the trends. A few months ago, I received…
When I travel, I pack like a stylist on a budget. Everything has to work with everything, and the stakes feel weirdly high for each outfit. For my most recent monthlong trip to Barcelona, I gave myself a challenge: Make 45 outfits out of one suitcase of clothes. The result? A capsule wardrobe that actually…
It’s no secret that glossy, tingly, often yummy-scented products with the ability to plump, perk, and prop up our pouts have become increasingly popular in recent years. Not only have they become more effective and comfortable to wear (does anyone else remember the spicy Lip Venom?), but the majority of options are also a heck…
Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. Every month, our beauty crew and editors will research, test and review the market’s most sought-after and buzzed-about products to see which are truly worth your hard-earned money and attention. You can expect honest, completely…
If there’s one thing beauty lovers know all too well, it’s the struggle of packing your entire beauty routine into a suitcase that’s already bursting at the seams. And if you’re going hand luggage only, you have precious space to work with, especially when it comes to liquids such as serums, moisturisers and shampoos that…
I’ve always loved the ritual of rediscovering my summer shoes—the box of sandals stored under the bed, the first pedicure of the season (I’m probably a little behind on that one), the immediate realisation that some pairs feel more relevant than others. It’s not that I’m declaring any sandal style completely “out” (fashion is far…
A glimpse into my morning routine as a newly inducted member of corporate America: I’m up at 6 a.m., racing for the New York–bound NJT train subject to delays, saying hello to my favorite train conductor, and queuing up Dolly Parton’s “9 to 5.” So how do I stay optimistic, even when the delays are…
To get an early look at the key shopping buys we’ll see this summer, I asked Who What Wear editors to share the trends they’ll be adding to their wardrobes. The finds hit on some of the top trends for the season that we’ll see everywhere, from the city to beachside vacations. What is on…
A few years ago, I decided to forego my daily coffee ritual in favor of matcha because I realized it was negatively impacting my health. Once I stopped guzzling down lattes and cold brew on a daily basis, I noticed that my sleep quality improved, and I was less anxious. This, of course, was a…
When an item looks and feels way more expensive than its humble price tag, I call it a beauty magic trick. Ever slathered on a rich cream that rivals, well, the Rich Cream (IYKYK) only to find out it’s less than $20? It feels like stealing, and it makes me rather giddy (the saving money…
