The Amazon Prime Day Sale is officially here, friends. For four days only—from July 8 to 11, Amazon is offering major discounts to Prime Day members across a variety of categories from home to beauty and fashion, so if you’ve been eyeing something from the multi-brand retailer, or have items stacked up in your cart,…
SS25 is awash with inspiration, rife with colour and fashion is commanding attention like never before. This month we’ve witnessed monumental shifts in the industry, including Anna Wintour’s shock departure, our very own Editor in Chief’s Hannah Almassi’s new directoral role announcement (congratulations, Hannah!), Jonathan Anderson’s inauguration at Dior and last but not least, the…
When the Zara sale rolls around, it’s easy to get overwhelmed. I’ve been shopping the sale for over a decade now, and still, I find myself becoming fatigued after every time I click on a discounted item only to find out it’s sold out in my size, or go into the store and am met…
If beauty bargain hunting is your sport of choice (you’re in good company here!), then there’s a 99.99% chance Nordstrom’s Anniversary Sale is bolded, highlighted, and circled in red on your calendar. The annual event boasts some serious discounts on a slew of high-end beauty gems—from Byredo to Augustinus Bader to Tom Ford and so…
(Image credit: Erin Jahns) In May, I was lucky enough to celebrate the 40th anniversary of one of the most iconic skincare brands of all-time in London, England. The brand in question? Eve Lom. Though Eve Lom is quintessentially British and deeply beloved in the UK (more on that shortly), it’s one of the few…
Anyone else already over summer weather? I admit that I’m kind of pushing it with a fall new arrivals round-up in early July, but I need to see the light at the end of this long, hot tunnel, and fall shopping is the best way I know how. At the moment, Fourth of July sales…
It should come as no surprise that recommending beauty products is one of the best parts of my job. As someone who spent years buying products only to feel cheated and disappointed (such a drag!) I know how it important it is to be able to trust the recommendations you receive. So, I’ve made it…
Welcome to 10 Things to Buy, a monthly shopping list that helps you shop smarter by focusing on the 10 key items to add to your cart that month if your wardrobe is in need of a boost. As a Who What Wear editor for the past 11 years, I’ve spent many hours advising people…
When it comes to summer shoes in 2025, one thing is clear: It’s all about the flip flop. Leather styles, suede styles, even jelly styles! The most stylish people are all returning to the simple thong sandal to finish off their warm-weather looks in a cool, laid-back way. But the iconic shoe style all began…
I can understand why one might own a plain, somewhat boring (sorry) black leather tote bag. It’s good for work, won’t show signs of dirtiness, and goes with everything. But I’m sorry, at least in the summertime, they belong in a storage bin. When the sun comes out, a more fun, playful tote deserves some…
