OpenAI and Barbie-maker Mattel team up to bring generative AI to toymaking, other products
Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toy-making and ever-expanding pipeline of IP repackaging. This partnership marks new territory for OpenAI, which has signed licensing deals with news publishers and enterprise players, but never a toymaker. However, it’s consistent with the AI giant’s overall strategy of embedding itself across…