Happy Wednesday! It’s time for our weekly installment of new arrivals. In case you’re unfamiliar, I search high and low every week to find the best designer and affordable pieces from your favorite brands—all of which just hit stores—so you can be the first of your friends to wear them. After all, if you’re going…
As far as trendsetting celebrities go, Rihanna is definitely on the most influential list. For the past few years, the soon-to-be mother of three consistently wears outfits that wouldn’t typically be synonymous with maternity wear, and the looks for her current pregnancy are no exception. The casual outfit she just wore in Los Angeles is…
If you ask me, autumn is the time of the year when polished haircuts come into their own. And when it comes to bob trends, one thing I’ve noticed as a beauty editor who studies hair trends for a living is that every autumn/winter, short haircuts get more structured. In summer, we tend to opt…
If there’s one trend to add to your end-of-summer mood board, make it a polka-dot matching set. The elegant print is everywhere right now, spotted on stylish holiday-goers across Europe—including Kendall Jenner, who wore a chic dot-on-dot look during her recent getaway in Venice. The appeal? It’s equal parts nostalgic and modern, flirty and polished….
The fashion industry is still recovering from the quiet luxury movement, and while some people are pivoting toward loud maximalism, many people have made their way to a new movement that’s all about understated glamour. Slightly bolder than minimalism, this is an opportunity to make everyday pieces feel dressed up and luxe, and I’m here…
Happy Wednesday! It’s time for our weekly installment of new arrivals. In case you’re unfamiliar, I search high and low every week to find the best designer and affordable pieces from your favorite brands—all of which just hit stores—so you can be the first of your friends to wear them. After all, if you’re going…
There is hardly a shortage of brands for interested fashion people to choose from in 2025. All around the world, designers are venturing out on their own, taking what they’ve learned from professional mentors, assistant jobs, design-school professors, family members, and hours of practice and making a name for themselves in the ever-competitive fashion landscape….
Despite spending my days writing about, analysing and cataloguing trends, every so often a new-season shift sneaks past me—until suddenly, it’s everywhere. That’s exactly what happened with this one. It wasn’t until a colleague casually pointed it out that I realised just how widespread this subtle trend had become. She was right: this season, every…
While some of this year’s biggest fashion trends fly by relatively under the radar (unless you keep a ready eye on Who What Wear UK, that is), the style set’s current penchant for red flip-flops is one that it’s been difficult to miss. In part due to their bright, eye-catching hue combined with their ability…
Welcome to the Gen Z Mood, where I—Who What Wear UK’s 27-year-old social media editor—keep you updated with my mood of the month and the most exciting things I’ve spotted on the scroll. I’m always looking for new and thrifty ways to shop trends, and I’m taking you with me. The Mood: Going corporate As…
