Paige Lorenze Told Us All About Her Custom Wimbledon Dress

“Honestly, I think being a WAG is the least interesting thing about me,” Paige Lorenze tells me over the phone. Never has there been so much discussion around WAGs—wives and girlfriends of athletes—since Victoria Beckham was splashed all over British tabloids in the early 2000s. Two decades later, the tennis court is now fashion’s preferred arena for dissecting WAG wardrobes, and Lorenze is a big reason why. She may be a magnet for ESPN’s cameras while seated courtside, but her influence extends far beyond Tommy Paul’s player’s box—she’s also making her mark as a fashion entrepreneur. “The more I’ve poured into my brand, Dairy Boy, the more confident and authentic I’ve become as a person and a woman,” she tells Who What Wear.

In 2023, Wimbledon served as the backdrop to one of Lorenze’s most viral outfits—a lime-green tweed minidress by Self-Portrait—but this year, she’s upping the ante at the famed tournament with a fully custom Dairy Boy look. Lorenze worked closely with her newly-hired design director, Maddie Pesavento, as well as the NYC-based atelier Mint Collaborative on a handmade dress that will no doubt become the talk of SW19 (tennis insiders’ shorthand for Wimbledon, referencing the town’s postcode). Keep scrolling for an exclusive behind-the-scenes look at the design process and read our in-depth interview with Lorenze.

What was the impetus behind this custom look, and why is it perfect for Wimbledon in particular?