Loewe Puzzle Bag Review, 10 Years On—Is It Worth It?

The first memory I have of the Loewe Puzzle bag will stay with me forever. I was a fresh university graduate who, at the tender age of 20, had begun her first-ever, full-time, “big girl” job at one of Sydney’s most prestigious PR firms. The Spanish luxury brand, which was then helmed by fashion designer Jonathan Anderson, was one of the agency’s clients.

When the time came to present the latest range to the Australian market, I watched as the stark white walls and bright pink floors of the showroom transformed into a temporary Casa Loewe—the term coined by the brand to describe their flagship boutiques. There, amid the feathered headpieces, baroque-inspired heels and bustle-like drop waist dresses of the spring/summer 2020 collection, I saw it—the Loewe Puzzle bag perched on a marble-esque plinth in all its glory.

Style Notes: The aforementioned showing featuring the first ever Puzzle bag I laid eyes on in person.

You see, the Loewe Puzzle bag was still a relatively novel design, but nonetheless had veritably reached cult status to the point where every fashion lover—even the most nascent ones—had made this the object of their affections. The silhouette introduced the next era for the crafts-focused heritage house. Under the creative control of the Northern Irish visionary, Anderson ushered in a new era for the brand. This direction cemented itself in his inaugural spring/summer 2015 collection when Loewe’s first-ever iteration of the Puzzle bag—and notably, the first-ever new Loewe bag for the brand since the 1980s—hit the runway.

Style Notes: The first-ever Loewe Puzzle bag design on the spring/summer 2015 runway.