As a beauty director, I consider it my duty to ensure the masses are armed with all of the information they require before stepping into the daunting territory of sales—and this is truer than ever when it comes to the Amazon Prime Day sale. You see, shopping for beauty products can feel overwhelming, particularly when the offering is as vast as it is on Amazon.
When it comes to be beauty products, it’s all too easy to be lured in by big discounts, and I want to make sure no one makes a wrong turn today. So, before you even think about bashing “Amazon Prime Day beauty deals” into your search bar and frantically adding every enticing beauty product you see to basket, I want you to take a breath, remember it’s not that deep and relax in the knowledge that our editors have got you covered. There’s no need for mistakes to be made today and no need for time to be wasted.
Luckily for you, team Who What Wear UK is made up of editors whose job it is to scroll and shop. We know every hack, trick and game in the book to ensure we’re selecting only the very best products. On top of this, our Who What Wear UK beauty team are experts in beauty products—from LED masks and hair straighteners to mascara and shampoo, we know what’s worth the money, what’s a waste of time and, critically, when a deal is really worth your attention.
So, I’ve asked the entire Who What Wear team to bring you the very best Amazon Prime beauty deals live and direct all day long so that you don’t have to stress—you’re welcome.
What Is Amazon Prime Day?
This year, Amazon Prime Day is a four-day sale event exclusively for Amazon Prime members. The sales range from the best of beauty to new in fashion, with plenty of other savings on tech and homeware. There are hair tools we’ve been wanting to try, health and wellness items for a summer reboot, home appliances (a couple of the team are in the process of moving) and bits and pieces in between.
When Is Amazon Prime Day 2025?
Amazon Prime Day is a bi-annual event that runs in July and October each year. This year, the July event is running from 8 July to 11 July.
How to Access Amazon Prime Day
Amazon Prime Day sales are available to all Amazon Prime members. You can sign up for an Amazon Prime membership here. It’s free for 30 days so you can access all the benefits of the Amazon Prime Day discounts without shelling out a penny (just remember to cancel before the 30 days is up if you don’t want to pay the monthly fee going forward).
When Does Amazon Prime Day 2025 End?
For the first time, Prime Day will run for four days and end at midnight on 11 July.
