Kosas Founder Sheena Zadeh’s Favorite Beauty Products

The Lineup is a monthly series where we’re giving you an inside peek at the beauty lineups of the most sought-after experts and tastemakers in the industry. Get ready for a behind-the-scenes look at all the can’t-live-without products that make their worlds go ’round.

If there’s one thing I’ve learned about beauty, it’s that your makeup is only as good as your skincare. When I was younger, I neglected to nourish my skin with the right ingredients, instead covering up my redness and blemishes with heavy makeup and wondering why my skin still didn’t look better. Well, after some trial and error, I learned that following a consistent skincare routine is the key to unlocking your makeup’s maximum potential. You want to make sure your skin is glowy and lifted before a drop of highlighter or a swipe of bronzer even touches your face.

What if your makeup could benefit your skin as much as your skincare products? That’s exactly what Sheena Zadeh set out to do with clean beauty brand Kosas. “I struggled with sensitive, acne-prone skin growing up and the endless cycle of makeup making my skin worse,” she tells me. “This personal struggle ignited my desire to create products that not only enhance beauty, but also support skin health.” Each Kosas product is infused with ingredients that hydrate, brighten, or soothe—including a hyaluronic acid–infused blush, a castor oil–spiked brow pencil, and a foundation that contains niacinamide and caffeine. “It’s makeup that you can feel good about wearing, knowing it’s doing something positive for your skin.”