How Limoncello Summer Will Inspire the Beauty Scene

The “guava girl” aesthetic is fun and all, but another energetic hue is already poised to take over our summer mood boards. Hello, limoncello! Let’s face it: The trend cycle moves at the speed of light these days—thanks to TikTok, duh—and in-the-know individuals are clearly moving on to the next “loud” shade while the previous color story reaches its peak. Consider It girls like Hailey Bieber, who cosigned a lemony aesthetic alongside the launch of her new Lemontini Peptide Lip Tint, and Amal Clooney, who has actually championed the sunny hue for years. Nothing against tangy, guava pink, of course—but if you really want to stay on-trend, it’s the perfect time to tap into all things limoncello. You never know when the next color trend will come along and capture the zeitgeist in a blink.

But “limoncello summer” is more than just an affinity for all things lemon yellow. Below, see how the aesthetic is shaping the beauty space writ large, from sherbet-like hair looks to anti-butter manicures to sunny fragrances that come second only to an Italian holiday.

Limoncello Hair

Warm, candlelit tones tend to reign supreme in the summer, and according to hairstylist Tom Smith (also known as the “hairvoyant” given his knack for predicting hair trends), every single depth has been getting involved—from deep, mocha brown to bright platinum. It’s a little surprising, considering the latter has long been associated with being icy, but he’s seen an uptick in warmer versions—a hue he calls “lemon platinum.”