Havaianas Flip-Flops are the Celeb-Coded Normcore Trend of the Summer

If you’ve scrolled Instagram or TikTok lately, you’ve probably noticed a trend quietly taking over your feed—and no, it’s not another viral bag or vintage tee. It’s flip-flops. Yes, flip-flops. And not just any kind—Havaianas, the undisputed OGs of toe-post footwear, are having a serious fashion moment. Once reserved for beach days and college dorm showers, these rubber icons have been fully rebranded by the cool-girl crowd, worn with everything from tailored trousers to designer maxi skirts.

Blame it on the rise of “ugly chic” or the The Row–fueled obsession with minimalist styles, but suddenly, humble flops are front row–worthy. Jonathan Bailey is baring his toes during the Jurassic World Rebirth red carpet, Gen Z is pairing them with oversized cargos, and your favorite Scandi influencers are styling them with slouchy denim like it’s the fashion Olympics. What sets Havaianas apart, though? They’ve always been cool. They’re laid-back but intentional, nostalgic but somehow of-the-moment, and with dozens of styles and colorways, there’s truly a pair for every aesthetic.