I’ve been a fan of British brand Fruity Booty from afar for years, constantly spotting its cute, playful pieces online. When I heard the brand was hosting a pop-up in NYC, I knew I wanted to go try it on in person. Its swim shorts sets have caught my eye, and I finally went for the Marina. Just a few days later, I was on the phone with my best friend in Atlanta when, completely out of the blue, she asked, “Have you heard of Fruity Booty?” She’d just ordered a different style—totally unprompted. It felt like one of those moments when a brand is suddenly everywhere.
I see Fruity Booty on the streets of New York all the time, and it’s constantly popping up on Instagram and TikTok in posts from L.A. influencers. If you love colorful, cheeky clothing that feels like the epitome of summer, it’s definitely a brand to have on your radar.
Whether you’ve been curious about Fruity Booty or just love discovering new places to shop, here are a few of my current favorites.
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Elettra Bikini Top
This might be my next purchase.
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Elettra Bikini Bottom
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Marina Bikini Top
This is the Marina Top I got.
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Marina Knickerbockers
With the matching shorts.
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Celine Polka Dress
I saw this dress at the pop-up and can confirm it’s just as cute in person.
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Satin Harlow Bra
I’ve been wanting a satin bra and underwear.
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Satin Harlow Thong
The baby pink is adorable.
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Frizzante Tankini
I tried this tankini on, and it was a strong contender for an impulse buy.
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Frizzante Swim Shortie
The brand’s classic bra in the softest deadstock fabric.
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Celeste Bikini Top
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Celeste Swim Bloomer
I always love a swim skirt.
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Carmen Bikini Top
This is definitely on my wish list.
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Carmen Bikini Bottom
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Broderie Dress
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Olive Oil Jaques
A multiwear top made of plant-based fabric.
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Charcoal Bikini Top
A sporty charcoal bikini top with silver contrast.
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Silver Swim Bloomer
Made to be worn in and out of the water.
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Broderie Mini Dress
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Azzurro Bikini Top
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Azzurro Bikini Bottom
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Broderie Skirt
Cotton and broderie anglaise.
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Cherry Jaques
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Petal Bloomer
The brand recently launched its first-ever sleepwear collection.
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Petal Nightie
Made from jacquard fabric.