I’m a regular at the Century City Mall (IYKYK), but when I want an outfit I know no one else has, I turn to my favorite under-the-radar brands. Diverting away from shopping the stores I’ve frequented forever can be so gratifying, and not just because of the wardrobe perks. Up-and-coming brands are often able to…
If your shopping cart is already stocked with these pieces, it’s safe to say you’ve got excellent taste. From breezy staples to effortlessly cool upgrades, the latest drops at Nordstrom, Zara, Gap, and Shopbop are basically a master class in warm-weather dressing. Whether you’re curating a vacation lineup or just refreshing your everyday looks, the…
I’ve always found Zara to be something of a summer fashion barometer. Just as the weather begins to shift and we swap knitted jumpers for linen shirts, Zara’s edit seems to reflect exactly what we’re in the mood to wear, before we’ve even fully realised it ourselves. If there’s one place I consistently turn to…
Welcome to the Gen Z Mood, where I—Who What Wear UK’s 27-year-old social media editor—keep you updated with my mood of the month and the most exciting things I’ve spotted on the scroll. I’m always looking for new and thrifty ways to shop trends, and I’m taking you with me. There’s nothing quite like festival…
If there’s one unofficial holiday our editors look forward to the most each year, it’s the Nordstrom Half-Yearly Sale. It only happens twice a year, and it’s incredible. I know sometimes certain sales can feel like the leftovers and aren’t actually what you want, but this one couldn’t be further from that. For example, how…
Trigger warning: This article contains mentions of disordered eating. You don’t need to be chronically online to know Nikki Glaser’s name. In fact, all you need is a singular streaming service subscription—hell, even cable—to be aware of the moves this comedian/professional roaster/singer has been making over the past few years. Whether you were introduced to…
When it comes to adjusting my wardrobe for a new season, I always catch myself thinking that I require a complete overhaul in order to make my existing pieces look fresh and relevant. It’s daft to assume that the answer to transforming my outfits throughout the months is to simply replace them when, really, all…
As someone who attends a lot of weddings (and has way too many Notes lists about what to wear to each one), I’m always thinking about the details—what’s appropriate, what feels celebratory, and how to show up in a way that’s respectful to the couple and their culture. Lately, I’ve been thinking more deeply about…
Summer has arrived, bringing with it the search for the ultimate summer sandals. If you haven’t yet found your perfect pair, this can be an annual feat undertaken each time the sun starts to shine and our beloved loafers and trainers start to feel a little too warm for the season. In previous years, many…
There’s no denying we love a good sale over here at Who What Wear. They are especially thrilling to shop when it’s a retailer we love, such as J.Crew. If you ask any one of our editors, they won’t shy away from telling you about their love for the preppy-chic brand, so when J.Crew has…
