This Memorial Day, I’m not headed to the Hamptons, and you won’t catch me poolside. Instead, I’m strapped to my computer, shopping the best of the best MDW sales. I look forward to this time of year for many reasons: the unofficial start of a new season, the return of summer Fridays at the office,…
As a beauty editor I consider it an (unofficial) part of my job description to quiz everyone on their favourite and essential beauty products. Friends, family, colleagues, clients, acquaintances are all interrogated on the contents of their bathroom shelves and toiletry bags—no one is exempt. Over the years I’ve learned that there are certain products…
When it comes to trouser trends, finding a pair that feels genuinely fresh—and dare we say, fun—can be a challenge. While playful prints and silhouettes are common in T-shirts, dresses and knits, trousers often fall into a familiar cycle of black, navy and neutrals. But this season, that’s finally changing, and this change is starting…
The hot weather and parade of celebrities flocking to the Côte d’Azur have only signalled one thing: summer is in full swing. With it, the climate brings hot new pedicure shades, short hemlines and the knowledge that you’re about to get a year’s worth of vitamin D intake in the span of just a few…
If you’ve been quietly resisting the baggy denim trend, you’re not alone—and you’re in luck. Slimmer, more refined jeans are officially making a comeback, and fashion people everywhere are trading in their puddle pants for cleaner, more sophisticated silhouettes. From the streets of Paris to the coolest closets in NYC, these slimmer fits are feeling…
When it comes to shopping for summer shoes, I’m afraid few places can compete with Zara in my eyes. As one of my favourite high-street retailers, I love Zara for much more than its seasonal footwear, but there’s no denying that the brand has really nailed some of summer 2025’s biggest shoe trends already this…
Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top 30 fashion and beauty finds on their current wish list. Like clockwork, the summer sunshine is back—and so is my spark. My calendar is already looking pretty packed for the next few…
Last week, I flew across the world—close to 7000 miles—from New York City to Seoul, South Korea, for one purpose and one purpose only. I went to see the sneakers that insiders are already calling the next Speedcats aka the viral low-profile sneakers that Puma rereleased at the end of 2024. Spotted on Emily Ratajkowski,…
By this point in the season, my wardrobe is well-stocked with basics—think tanks, plain tees and enough black tops to style with jeans for just about any occasion. But, as summer evenings stretch longer and my calendar begins to fill with indulgent plans, I’ve found myself craving something a little more elevated. Specifically, I’ve been…
The minute I scrolled to this outfit on Instagram, my interest was piqued, and I immediately saved the unexpected look in my “style inspiration” folder. Not only was the outfit from a stylish French woman, Laura Vidrequin Roso, but it also featured two of this summer’s controversial trends—lace-trimmed shorts and jelly flats. Silky slip skirts…
