The Best Fragrances of 2025

From scents that evoke imagery of fresh, salt-crusted skin and a trip to somewhere exotic to timeless and seductive classics that effortlessly balance your favorite florals, fruits, and sugar-spun sweets, our nine fragrance winners have something for everyone.

Best “Timelessly Classic” Fragrance

Best Hair & Body Mist

Best “Second Skin” Fragrance

Best “Sophisticated Vanilla” Fragrance

Best “Musky Floral” Fragrance

Best “Elegantly Sweet” Fragrance

Best “Seductive Rose” Fragrance

Best “I’m on Vacation” Fragrance

Best “Dessert-Inspired” Fragrance