30 Technicolor Fashion Items We’ll Be Wearing by September

Traditionally, when people think of fall colors, shades of mustard, burnt orange, and burgundy in the form of chunky sweaters and pumpkin-flavored coffee beverages (and other assorted snacks) come to mind. What probably doesn’t come to mind is Barney purple, the specific shade of yellow that Hailey Bieber’s calling limoncello, and turquoise. Those are summer shades. At least, they were summer shades. This year, fall colors are getting a much-needed refresh. Autumn will be in Technicolor in 2025, and bright red, cobalt blue, citrus orange, and hot pink are all making appearances in the forthcoming fashion season.

From top designer brands like Prada and Tory Burch to newcomers like Brooke Callahan, everyone cool in the industry has vibrant, even neon colors on the brain for fall. Before you start to worry, stop—affordable alternatives are also available. J.Crew, Zara, and COS are leaning into electric hues too. To make the switch easier, I rounded up some of the statement pieces I think will hit it big come September. Getting rid of your dated “fall colors”? I, unfortunately, can’t help you with that.