12 MAM Baby Essentials My Stylish Mom Friends Swear By

Having the same best friends for over 20 years means our group chat has lived many lives. Text exchanges that were once about going-out tops are now about baby products. I’m not a mother, but I take my role as an auntie (and shopping expert) very seriously. So when my stylish mom friends suggest a brand, I make a mental note. Case in point: MAM Baby.

The nearly 50-year-old brand specializes in European-crafted baby feeding and soothing products that prioritize safety, quality, and innovation. In fact, MAM Baby products are researched and developed in partnership with more than 30 medical partners worldwide. Before hitting the market, MAM Baby’s bottles pass 28 tests, and its pacifiers pass 40 tests. Thanks to these rigorous standards, the brand won the EU Product Safety Award in 2019.